In today’s world, selfies are a ubiquitous part of our culture. It was even the 2013 Oxford Word of the Year. But eventually these self-portraits going to have to step up their game. We’re going to reach a point where bathroom mirror pics aren’t going to cut it. F. Levent Degertekin and his team have risen to the challenge and created a new camera that takes pictures of your organs as it travels through your body. The 1.5 millimeters device uses a combination of ultrasound and an array of 100 sensors to produce 3-D images. It’s small enough to safely fit in arteries and blood vessels, making it an ideal tool for heart surgeons to perform their jobs more efficiently.
Common sense would dictate that promoting this breakthrough in medical imaging would be a slam dunk. But in today’s celebrity-obsessed world, you need to sex up your product in order to garner attention. Here are some ideas the marketing department at Georgia Tech can work with:
Tom Hiddleston and a brain, hanging out in Sydney
Tennis champion Roger Federer and pair of kidneys
I don’t know if I can “stomach” this picture of Emma Roberts and Liam Payne (nailed it)
Ellen’s famous Oscar selfie, with additional friends (liver, spleen, pancreas)