I don’t know why I’m even bothering to write a post about this because I know we all have Blake Lively Google alerts, but in case yours is broken, it was announced that Blake’s lifestyle website which is definitely 100% nothing like GOOP, why would you even say that, that’s racist against extremely rich blonde white ladies, will be launching shortly. And what name did our favorite flaxen-haired goddess choose for the site? Why, Preserve, of course!
It seems like a missed opportunity not to take advantage of the fact that her name contains the word “lively,” but who am I to judge? Perhaps the air of mystery around the name will draw more people’s attention. What exactly is Blake trying to preserve? The environment? Her youth? Is she selling jam? Is she auctioning off the cryogenically frozen head of Walt Disney? This frenzy of speculation is sure to drive millions of visitors to Preserve when it launches.