Our Generation’s Ad Campaign (If We Were French)

It’s no secret that we here at Homeless Monsters love GIFs.  You could even extend that feeling to the rest of the internet.  Advertising firm Ogilvy Paris knows this, and took advantage of this knowledge for their new campaign to promote Netflix’s debut in France.  Digital posters across the country display brief clips of content featured in the digital streamer’s library.  In addition to this, the GIF selection is dynamic, meaning it will change according to what is going on in the region.  This includes time of day, weather, and current events.  Weekend around the corner?  How about a smiling Simon Baker to entice you to binge watch The Mentalist over the next few days?  Mega sale at the local retailer?  This footage of a zombie attack should make you feel right at home.  With more than a petabyte of content available, they should have no problems finding the right clip for any occasion.

(Also, props to announcer man for using the hard ‘G’ when pronouncing ‘GIF’)

Via Engadget

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Once ate an entire blueberry cobbler by accident
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27 Responses to Our Generation’s Ad Campaign (If We Were French)

  1. old man fatima says:

    I love gifs as much as the next man (so much), but if I had to see the same 3 seconds of movement out of the corner of my eye for the entire time that I was waiting for my public transport, I’m not sure if I could handle it. And if even one of them was out of sync with the others? So help me god…

  2. facetaco says:

    Can we turn this into an artform? Hire a gifmaster who will sit in a room with videos and audio of what’s going on, and play gifs in response to the environment and what people are saying/doing. I call dibs on being gifmaster!

  3. These are so going to get smashed.

  4. catweazle says:

    I love a good GIF as much as the next person but no thanks.

    Also unrelated but you guys it is snowing in Chicago right now please help!

  5. artdorkgirl says:

    So. . .favorite gifs? Favorite gifs.

  6. Sota says:

    MMMmmm hmmm.

Comments are closed.