Profiling For My Amusement

Stereotyping is generally a bad thing… unless it’s for fun!   British market research firm YouGov recently released an online profiling tool that takes consumer data and compiles the average user of said product.  The first set of results it presents are gender, age range, social grade, top regions, politics, and profession.  But that’s just the tip of the iceberg.  It also compiles data on what foods they like, what movies they watch, and even how much time they spend online.  It’s a useful tool for companies that want to figure out who their customers are, but it’s also a great to see what kinds of people like our favorite things across the pond.

I found this link through Engadget, so naturally they focused on technology brands, such as Apple, Motorola, Samsung, etc.  However, the profiler goes beyond brands, and allows you to enter all kinds of crap you like: Celebrities, movies, bands, politicians, etc, etc. Hell they don’t even have to be from the UK (Apparently people who like Vladimir Putin follow Piers Morgan on Twitter).  Here are some of my favorite finds.



I just purchased a Sony smartphone, so I thought I’d check out how I fair. Kind of accurate, though I’m not THAT old. I also don’t know why Planes 2 is one of my favorite movies.


A little better. You know when we were asked what we’d wear to see our favorite celeb? Well, it’s Armani apparently. But enough about me…


Seems about right. You all should feel good about yourselves. Your niche interests include animal interests and children’s charities .


It looks like Parks and Rec is a young man’s game. A young man who plays Angry Bird Star Wars.


I see how SOMEONE voted in the election 2 weeks ago. Someone who eats chicken and sweet corn soup.


It takes a sophisticated young woman to enjoy a carnitas burrito bowl…


…as well as Idris Elba. (Fun fact: You drink Red Bull)


Hmmm, maybe a little more mature than our audience here.


Speaking of which…


And now we’ve come full circle.

Enter your own stuff here to see what kind of people enjoy your interests.

About FRQ

Once ate an entire blueberry cobbler by accident
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34 Responses to Profiling For My Amusement

  1. Um, Chris Evans is an outspoken liberal, AS AM I. I mean, as outspoken as anyone who hates talking about politics and usually refuses to do so can be, so…whatever, my point is that he would marry me and not that sample size of 41 women who admittedly have cute cartoon fashion sense. I do like sweet corn soup.

    Also it does not surprise me at all that one of my favorite people lumps me in with the 60+ year olds.

    • msmessica says:

      Do you think those 41 right leaning women in entertainment thought they were voting for British Radio Personality Chris Evans? Do you think Billie Piper thought she was dating American actor Chris Evans at the time because that makes more sense?

  2. flanny says:

    Ugg, my hair looks like shit in that.

    • flanny says:

      Oddly, you can be a fan of Louis Tomlinson the individual, but not any of the other boys. Huh.

    • FRQ says:

      Blech, you should see the guy who represents my demographic

      • gnidrah says:

        The IT Crowd is hilarious though! So not all bad.

        • FRQ says:

          Oh yeah, you’re completely right, and everything else in that summary is spot on about me. I just couldn’t handle the man-purse.

          Also I apologize if this site has crippled your career. 😦 I’m sure your numbers are more accurate. I’m totally not in any of the demographics for half my favorite movies.

        • gnidrah says:

          Ha, not at all! We were discussing it all at work today, coincidentally, and everyone was wondering if our people are in fact wrong and everything we’ve been doing for years as a result of their info is completely inaccurate!
          (Interestingly, the biggest difference between what this says and what our guys say is in the ‘class’ section of the demographic, by the way. But how anybody every really measures this stuff is beyond me.)

  3. msmessica says:

    Fans of Jeff Goldblum seems to be missing the demographic that came to sexual maturity right here:

  4. facetaco says:

    This is actually kind of great, but I want it to be WAY MORE SPECIFIC. Why can’t it tell me about people who like doing the crossword puzzle in pencil (they’re cowards), or people who say “LOL” in actual conversations?! I want more details about absurdly specific things!

  5. catweazle says:

    EXSQUEEZE ME????????????

  6. facetaco says:

    Now I can finally prove that people who like raisins are middle-aged ladies with little disposable income, who also enjoy stewed prunes and listen to a lot of Peter Gabriel. I KNEW IT!

  7. old man fatima says:

    Uh oh, fans of Chiptle Mexican Grill and fans of Idris Elba wore the same outfit! One of them/us is going to have to change!

  8. facetaco says:

    Fans of Duck Dynasty are left-leaning. Do left and right have different meanings in the UK?

  9. catweazle says:

    Apparently the favorite movie of Chiwetel Ejiofor fans is Witness which is spookily accurate because that’s the first movie I ever saw in my life! Also we can be withdrawn and gloomy and believe that religion has done more harm than good across history. GET OUT OF MY BRAIN!

    • facetaco says:

      The first movie I can remember seeing was Sister Act 2: Back In The Habit. Fans of this classic also enjoy flapjacks, Savage Garden, and Home Improvement.

      • catweazle says:

        Sister Act 2 was a huge part of my childhood. This photo is from a family vacation at a lakehouse where we reenacted the final performance scene. I am the one lipsynching into a flashlight because diva that I was, I insisted on being Lauryn Hill leaving my sister the role of “girl who does sign language in the background.”

  10. Sometimes I hate being pigeon-holed and sometimes I love it! Tell me more about myself!!!

    Also interesting to see fans of Parks & Rec in lower classes. I guess it makes sense but also doesn’t?

    • gnidrah says:

      I hate being a total bore (really, I do) but this is just really odd. I work on a TV show that is mentioned in this profiling, and the demographic it gives us is the polar opposite from 14 years of independent research into our audience. Don’t worry, I do know it’s a bit of a laugh! And it *is* fun! But if I believe it 100% I’m in a lot of trouble at work! 😉

    • gnidrah says:

      Sorry, I didn’t mean to reply to you with this Truck!

      (but same goes for Parks & Rec as for my show. I just don’t believe it, given the channel it airs on here)

  11. welcometocostcoiloveyou says:

    Hmmm. There was no search available for Veronica Mars. But I do identify with a lot of the characteristics of People Who Like Pumpkin Pie.

  12. hotspur says:

    None of this is news to me because I work in advertising, for Satan Himself! We do detailed workups of what potential customers are into. Like, a particular car isn’t just popular among “Females, age 28-36, HHI $48,000.” It is popular among “Females, 28-36, $48k, liberal arts background, 30% with graduate degree complete or partially, residing in cities population 200k-700k in the Sunbelt, fans of Jon Stewart and Melissa McCarthy, casual dressers, negative impression of Kardashians, left-leaning politics, hoping to buy but currently renting, want to help environment but not sure how, entertainment mainly via cable and internet and Netflix mail subscription.” Then we we will write an internet ad where a casually dressed Melissa McCarthy says, “I know you care about the environment. I do too. But how can we help? All while trying to pay off student loans and save for a house? Maybe buy this car.” I mean it is not that blatant in the result but that is the research we do. It is highly insane.

  13. Apparently I live in the land of middle-aged Goldblum lovers….who knew?

    Also, is there an actual Chipotle in London somewhere and that’s why Londoners like it? Burrito-deprived expats need to know.

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