Stereotyping is generally a bad thing… unless it’s for fun! British market research firm YouGov recently released an online profiling tool that takes consumer data and compiles the average user of said product. The first set of results it presents are gender, age range, social grade, top regions, politics, and profession. But that’s just the tip of the iceberg. It also compiles data on what foods they like, what movies they watch, and even how much time they spend online. It’s a useful tool for companies that want to figure out who their customers are, but it’s also a great to see what kinds of people like our favorite things across the pond.
I found this link through Engadget, so naturally they focused on technology brands, such as Apple, Motorola, Samsung, etc. However, the profiler goes beyond brands, and allows you to enter all kinds of crap you like: Celebrities, movies, bands, politicians, etc, etc. Hell they don’t even have to be from the UK (Apparently people who like Vladimir Putin follow Piers Morgan on Twitter). Here are some of my favorite finds.
Enter your own stuff here to see what kind of people enjoy your interests.