It’s that time of year folks! The time where our favorite corporations try to wrench hard earned dollars out of our hands by wringing tears from our eyes!
If you’re from the Southeast, then you know that the King of Emotional Holiday Commercials is Publix Supermarkets. Publix was founded in Florida and is undoubtedly the best of supermarket chains, and I will brook no argument on this point.* For years now, Publix has been making moms cry by creating a series of holiday commercials with the perfect mix of Norman Rockwell nostalgic imagery, music, and sentiment.
Here’s this year’s Thanksgiving commercial:
Pretty sweet, right? But that’s nothing, NOTHING compared to the emotional upheaval wrought in this:
This wrecked my mother for DAYYYSSSSS.
Now this one is the absolute CLASSIC. If you were a child in Publix-land in the 90s, you’ve seen this commercial approximately 587, 325 times.
Publix doesn’t restrict their “Make ALL the moms cry,” campaign to just Thanksgiving/Christmas. If you search YouTube for “Publix holiday commercials” you will find equally sweet/cute ads for Valentine’s Day, Father’s Day, and a variety of other rando things. But be careful, if you fall down the Publix commercial rabbit hole, you might end up like me: surreptitiously looking over your shoulder whilst blinking back tears at work.
So, what’s your favorite emotionally manipulative commercial? How do your regional chains compare?
*They give every child who wants one a free cookie at the bakery! They help you take your bags to the car and don’t accept tips for it! One time they opened up an entire package of mason jars and let me buy just 2! When I was little they had tiny shopping carts for kids to push around while their moms shopped! Their chocolate chip cookies are addictive. Their sub sandwiches inspire extreme devotion. IT’S THE BEST.