It’s a well known fact that corporations make pretty terrible corporate rap. That being said, the latest offering from mobile phone maker HTC is… actually kind of amusing. Yes, it’s cringe-worthy, but unlike most promotional tunes, this one doesn’t take it self too seriously. It features David Bruce, account executive and whitest man alive, and Doc G, formerly of the group P.M. Dawn (yes, THAT P.M. Dawn), who also happens to be a huge fan of the Taiwanese manufacturer. The song not only extols the virtues of owning an HTC phone, but throws shade at rivals Samsung and Apple with scathing lyrics like this:
More than a few clowns stole what we originated,
We own the universe, your Galaxy is overrated.
It took you copycats six times to get it right,
My One M8 is far too great, you’ll never touch this light
There’s even a behind the scenes video detailing the thought process behind the whole endeavor. All of this might have been enough to sell me on the latest HTC handheld, if it weren’t for the fact that all of my friends who ever owned one of their phones hated it. Nice try.