Back before movie stars were brands, they often had to secret themselves away to overseas markets to make the real scrilla selling their image to advertisers. From today’s vantage point, it’s sort of hilarious that Arnold might have been worried about damaging his credibility as an actor, but he clearly wasn’t too worried. I mean, look at these commercials dating from his thespian glory years of 1989 to 1991:
They are insane. We were insane to buy him as an undercover cop or Danny DeVito’s twin brother, though, so I guess this is one of those tit for tat situations.
Anyway, when was the last time you enjoyed a savory Nissin Cup-O-Noodles product? This commercial is giving me a strange hankering to boil some water, throw away all of the peas, assassinate Sarah Connor and dig in.